DIGITAL MARKETING SERVICE
There is no denying that the creation and publishing of a website is a key requirement in establishing any business.
While this is a step in the right direction, it is only the beginning to ensure customers and clients can find your website, fully expose your business offering and realise sales.
Additional steps need to be taken to ensure your website competes and out-ranks competitors. You need to be present in all the areas your customers reside along with seeking new areas of opportunity and client types.
It is for this reason Going Square offer a digital marketing, implementation and management service in addition to our website design services. We recognise that the creation of a digital presence does not just stop at the creation of a website, it requires the development of an overarching strategy to identify your target customer base, how to reach them, draw them to your website and have them repeatedly return.
At the end of the day -
"We want to ensure our customers websites and businesses are a success after the initial website development work is done."
For this reason we offer a range of Digital Strategy Packages to suit a range of budgets and strategy requirements and can include:
Development of multiple digital marketing strategies across:
Social media marketing strategy
Content strategy
Search Engine Optimisation (SEO) strategy
Search Engine Marketing (SEM) strategy
Social Media Optimisation (SMO) strategy
Customer Value Optimisation (CVO) strategy
Reach and engage target audiences
Improve business sales and results
Ongoing collaboration and guidance based on insights and analytical data
Kick-Off Process
Packages start from an initial strategy and plan to help get you started through to a full on-going digital planning strategy engagement to grow your digital footprint.
All packages require a $1000 commencement fee. If you are a previous Going Square website development customer you qualify for a 10% discount.
The fee is to cover the initial engagement discussions, website analysis and the creation of a preliminary digital strategy plan. The plan will be conducted over a maximum 8 hr period and include:
Review current website implementation for basic SEO optimisations, performance, implementation and design
SEO analytics and performance report in relation to content publication, website visibility, external references
High level competitor analysis
SEO / Google analytics performance report
Next steps / Recommendations report
Outlined below are further details on each of the on-going digital strategy packages we offer
On-Going Package Offers
STARTER PACKAGE
From $A 1500 pm
Designed to help kick-start establishing your digital footprint and get some of the fundamental elements and processes in place.
Deep competitor analysis and reports
Customer profiling
New market analysis
Monitor up to 2 social network platforms
Trend analysis reviews
SEO / Google analytics performance report
Maximum 10hrs per month
STANDARD PACKAGE
From $A 2200 pm
For when you want to take your digital strategy to the next level and really start to review, manage and respond to digital strategy activities put in place.
Prior offer services, plus
Google analytics filtered views and reports
Monitor up to 3 social network platforms
Social networking coordination of up to 2 Google Ad or Facebook campaigns
Maximum 16hrs per month
PRO PACKAGE
From $A 3000 pm
This package gives you the full enchilada by ensuring you a full ongoing collaborative digital strategy in place across multiple social network platforms and email campaigns.
Prior offer services, plus
Customer Value Optimisation (CVO)
Additional Google Ad or Facebook campaigns
Email campaigns
Targeted marketing campaigns - landing pages, traffic and performance analysis
Maximum 24 hrs per month